Levi’s® Celebrates AAPI Heritage Month With Four Artists & Their Customized 501® Jeans

Community
May 2023

AAPI Heritage MonthAAPI Heritage Month

Exploring What It Means to Belong

by Tasnim Ahmed

Asian American and Pacific Islander communities have played an immense role in the shaping of American society, lending beauty and color by suffusing it with their rich histories and exuberant cultures. To commemorate Asian American Pacific Islander Heritage Month during the 150th anniversary of the Levi’s® 501®, we’re collaborating with four artists across the country to transform secondhand 501® jeans into wearable works of art that celebrate their unique heritage and experiences.

Stevie Shao | @stepfrae
Stevie Shao

STEVIE SHAO

Seattle, Washington

For Seattle native Stevie Shao, the onset of the COVID-19 pandemic proved to be a period of growth, evolution, and self-discovery. After being laid off from her first architectural firm job out of college, she seized the opportunity to pursue painting and illustration full-time. Three years later, her beloved murals can be found across Seattle's cityscape.

Something I really love and try to incorporate in my work is this mindset that we are connected to the earth.

Shao's art is reflective of her Chinese American heritage, her upbringing in the shipyard neighborhood of Ballard, and a reverence of nature. "Something I really love and try to incorporate in my work is this mindset that we are connected to the earth. The reverence of seasons changing or how certain plants mean different things in different contexts. Oftentimes this is my way of connecting with my family, through nature and the changing seasons."

The artist spent most of her childhood summers visiting her grandparents in China. When asked whether she feels most “at home” in America or her familial homeland, the answer isn't so simple. “I feel like that's the problem that you face as an Asian American; growing up somewhere and not feeling 100% comfortable, then going back to your motherland and not feeling comfortable there either. I'm second generation; my parents are both from China and I've struggled with that, especially as I was growing up in a very White area. Through my practice and all the work that I'm doing now, it's interesting how much closer it brings me to my family and how much more understanding of my heritage I am."

STEVIE SHAO

Shao's custom 501®s jeans are a reinterpretation of her large-scale murals that celebrate her heritage and life in the Pacific Northwest. Each pair pays tribute to traditional American-style tattoos, wearable forms of art that Shao has been acquiring for years and which first inspired her to consider illustration as a career. “You get a new one and you put it exactly where it fits up against the other ones." Sounds like shorthand for figuring out the American experience.

Levi’s® University Village
2614 NE University Village St
Seattle, WA

Saturday, May 13
11:00 am – 7:00 pm

Sunday, May 14
12:00 pm – 6:00 pm

STEVIE SHAO

Zeehan Wazed | @zeehanwazed
ZEEHAN WAZED

ZEEHAN WAZED

New York, New York

"I just want my art to speak for itself," says multidisciplinary artist Zeehan Wazed. The essence of New York City – its beauty and realities – is an undeniable aspect of his work. Born in Benghazi, Libya, and raised in New York City, where his family migrated when he was three, Wazed's paintings depict the convergence of his unique experience as a Bangladeshi American New Yorker. His work spans the city, including immersive murals in the Oculus at the World Trade Center in Manhattan and a permanent mural at Arthur Ashe Stadium in his native borough of Queens.

When you're an immigrant in this country, it feels like sink or swim. Something like the arts feels like such a risk when you migrate to a new country for your kids to provide for them.

The arts were not only an essential creative outlet, but a way for Wazed to make a living. He participated in art competitions and became a street performer, joining the ranks of the talented break dancers dancing across the city's subways. "There's a huge community behind it too, so I felt a lot of support, especially when it felt difficult relating that to people in the Bangladeshi community." During this time, Wazed was exposed to street art and graffiti and found a way to meld the two together.

Wazed views the initial lack of support from his cultural community through an empathetic lens. "When you're an immigrant in this country, it feels like sink or swim. Something like the arts feels like such a risk when you migrate to a new country for your kids to provide for them." Now Wazed feels great support from his Bangladeshi community. His work has been embraced for creating representation for the Bangladeshi diaspora in the art world, a field in which the community is underrepresented despite Bangladesh's rich history in the arts. During trips to Bangladesh, he observed, "Every rickshaw is decorated with paintings. Everywhere you look, it's immersed in art.”

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It's that cultural richness and the multiplicity of the immigrant experience that Wazed seeks to share with his custom 501®s jeans. “The jeans feature my signature line work which has become my own language in a sense, sculpted by my personal experiences. Having grown up as an immigrant in New York, I wanted to capture the spectrum of diverse energies that coexist. What often appears chaotic on the surface, from a broader perspective reveals the delicate dance by which this city moves seamlessly like clockwork.”

Levi’s® SoHo
495 Broadway
New York, NY

Saturday, May 13
11:00 am – 7:00 pm

Sunday, May 14
12:00 pm – 6:00 pm

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Rima Day | @rimadayart
RIMA DAY

RIMA DAY

Nashville, Tennessee

Rima Day is an artist and costume designer who was born in Tokyo, Japan and studied fashion design at Kuwasawa Design School. While there she met her husband, who served in the US Navy, and the two moved to the United States so that Day could further her studies at the Parsons School of Design. When Day relocated to Tennessee to be closer to her husband's family, she felt uncomfortable with the way she stood out, and she fielded assumptions about her heritage. Instead of letting that deter her, these experiences cemented within the artist an assured confidence. "I might be a little different, and I'm very comfortable with it.”

I might be a little different, and I'm very comfortable with it.

While growing up in Japan, Day wasn’t that interested in Japanese culture and history, but was instead drawn to Western culture, fashion, and art. She is intrigued by how the work she creates still manages to feel intrinsically Japanese. “I'm not trying to create art that is Japanese in feeling, and I'm not really influenced by wabi-sabi aesthetics. But I think it's just there in me." Day moved to Nashville with her husband and daughter and began working in Vanderbilt University's theater department. There she began melding art, her passion for 18th-century Rococo-style dresses, and upcycled denim.

These days, the artist uses red thread to create intricate vessels on a backdrop of objects crafted using sheer white muslin. Her technique was inspired by a Japanese custom known as 
Senninbari, which translates to "one thousand people's stitch"; where one thousand women make knots with red thread on a piece of cloth that would then be made into a vest or sash and gifted to male relatives leaving for war. "I was very taken by the notion of how making knots becomes a wish for someone’s well-being.”

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In celebration of her Asian American identity, Day's distressed custom 501® jeans retell a Japanese folklore of a musician named “Hoichi the Earless” whose body is covered in a sutra by a Buddhist priest for protection from a samurai. However, Hoichi’s ears are the only part of him that aren’t covered, and are therefore taken. Her pieces read like a tapestry of her life and the confluence of her identities — Japanese, American, woman, artist, immigrant, mother — to tell a story that is uniquely her own.

Levi’s® 5th & Broadway
5048 Broadway
Nashville, TN

Saturday, May 13
11:00 am – 7:00 pm

Sunday, May 14
12:00 pm – 6:00 pm

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Kashton Kane | @kashtonkane
KASHTON KANE

KASHTON KANE

Los Angeles, California

Kashton Kane is a designer and illustrator currently based in Los Angeles, California. Born and raised in Hilo — a town located on Hawaii’s Big Island — to a Filipino, Hawaiian, and Chinese mother and a Hawaiian, Chinese, and Irish father, the artist moved to San Francisco to study textile and fashion design. His time in what native Hawaiians refer to as the “US mainland” was transformative. It exposed Kane to a diverse range of cultures and ethnicities, and it imbued within him a sense of confidence and cultural pride.

I feel connected with my culture and there really isn't anything like being back home, filling my cup again. It reminds me of who I am.

Kane draws the strongest inspiration from his Hawaiian roots and his work showcases the spirit of his home through the use of vibrant colors, shapes, and textures: "Being taught Hawaiian folklore and mythology and its colonization in school definitely had a major impact as far as the things I gravitate towards in my art, such as surrealism." But that doesn’t mean he didn’t experience challenges there as well. As someone who identifies as queer, he felt that there were parts of himself he had to hide. “I'd dress differently around certain family members just because I would be called names when I was just being myself."

Now in Los Angeles, the artist has forged a community of diverse individuals he affectionately calls his tribe. It was from within them he found the confidence to hold true to himself. "Now, it's so important for me to just be my most authentic version of myself. And when I go back home, I love it, even though I hated it when I grew up there because of how I was perceived. I just have so much more appreciation for it after living in the mainland."

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Kane's self-acceptance has now allowed his trips to Hawaii to become acts of nourishment. "It feels so good for me and my soul when I'm back home. I feel grounded again. I feel connected with my culture and there really isn't anything like being back home, filling my cup again. It reminds me of who I am." His custom 501®s are an homage to his grandmother, Mildred, and his journey of embracing his Hawaiian identity on his own terms. Growing up, he spent weekends watching her favorite movie, “The Wizard of Oz”, by her side. The designs he has created are a nod to that memory as well as his self-discovery, and through his denim, he communicates that there really is no place like home.

Levi’s® Century City
10250 Santa Monica Blvd
Unit 2350
Los Angeles, CA

Saturday, May 13
11:00 am – 7:00 pm

Sunday, May 14
12:00 pm – 6:00 pm

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Meet the Writer

Tasnim Ahmed is a Bangladeshi American writer whose work has been featured in Vogue, i-D, Allure, The Cut, Nylon, Fashion, Sixtysix and more, covering topics of culture, identity, and the representation of diasporic peoples in fashion and beauty.

She is the founder of Journal, a digital platform and community dedicated to sharing educational resources and facilitating conversations with forward-thinking people about race, advocacy, and self-evolution.