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What's Future Finish

For the first time ever, you can customize your denim with unique details. Future Finish is our groundbreaking laser-powered personalization technology. Bonus: this digitized technique uses fewer chemicals in the finishing process and reduces our environmental impact. Talk about a win-win.

COLOR

COLOR

For the wash, you can choose between lighter and darker denim. For the overdye, you can choose from a range of colored tints. 

Patterns

PATTERN

Our designers developed this range of laser-etched finishes to include animal prints, camo and much more. Be on the lookout for new patterns when we drop new collaborations.

DISTRESSING

DISTRESSING

Get a lived-in look with specially placed rips and tears or go for a clean, classic style. 

BACK PATCH

BACK PATCH

Our iconic two-horse design is a symbol of quality and style. These patches are refreshed each season and every time we have new collaborations.